Marketing for Nurses: Show Up, Share Value, Get Paid

You don’t need to be an influencer to market your business — you just need to be a nurse who knows how to communicate.

In Step 4 of the Bedside to Business series, Liam reframes marketing as something every nurse is already trained to do: educate, advocate, and build trust. If you’ve ever explained a tough diagnosis in plain language or made a terrified patient feel calm, you’re already a marketer.

“Marketing is just powerful communication. And nurses do that every day.”

This episode walks you through how to market yourself without becoming a dancing Reels queen.

You’ll learn how to post simple, strategic content, grow your audience without burnout, and build trust with dream clients using your own voice and story.

Plus: the #1 mistake Liam made that slowed down his growth — and how to avoid it.

⏱️ EPISODE TIMESTAMPS

✔️[0:31 ] What Is Marketing (Really)?

Why marketing = nurse-level communication, not performing for clicks

✔️[1:29 ] What You Actually Need to Market Well

Your nursing superpowers translate directly into brand trust

✔️[1:41 ] How Marketing Attracts Clients With Ease

The mindset shift that makes people DM you to work together

✔️[1:55 ] Common Nurse Marketing Mistakes

Perfectionism, personality faking, and ignoring your email list

FREE RESOURCES

🚀 Want to start your own nurse-led business with the skills you already have?

✅ Download the Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream.

🎓 Watch the Make Nursing Optional Masterclass – discover the 6 steps to turn your nursing skills into a profitable business (without needing another certificate).

CONNECT WITH ME

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.